Coinciding with the anniversary of Presley’s passing, “Reinventing Elvis: The ’68 Comeback” Provides an Exclusive Look into “The ’68 Comeback” Journey.
Elvis Presley’s iconic comeback is making its way to Paramount+.
Announced on Thursday, the network revealed that the highly anticipated feature-length documentary, “Reinventing Elvis: The ’68 Comeback,” will have its exclusive premiere on Paramount+ in the U.S. and Canada on Tuesday, August 15. International audiences in the U.K., Latin America, Brazil, France, Germany, Switzerland, Austria, and Italy can catch the documentary on Wednesday, August 16.
Timed strategically to coincide with the anniversary of Presley’s passing, “Reinventing Elvis: The ’68 Comeback” provides an intimate behind-the-scenes look at the making of “The ’68 Comeback.” Originally broadcasted on December 3, 1968, the special emerged as the most-watched television event of the year, captivating nearly half of the TV-watching audience. Dressed in his iconic black leather suit, Presley delivered unforgettable performances that revitalized his career and left an indelible mark on music history.
“Reinventing Elvis: The ’68 Comeback” offers a captivating narrative, told from the perspective of Emmy Award-winning television director Steve Binder. The documentary provides an inside look at the historic 1968 Comeback Special, featuring interviews with Elvis experts and conversations with members of the audience. Additionally, the film showcases fresh renditions of Elvis hits performed by contemporary artists, including Darius Rucker, Latin GRAMMY® winner Maffio, and America’s Got Talent finalist Drake Milligan, who was previously seen in CMT’s popular series “Sun Records,” also available for streaming on Paramount+.
Steve Binder, reflecting on his unique vantage point during the event, expressed his pride in this film as it portrays the true essence of Elvis and delves into a pivotal moment when Elvis took charge of his life, career, and legacy. This documentary aims to present Elvis as he truly was, offering an extraordinary perspective on a singular moment in time.
Before its debut on Paramount+, “Reinventing Elvis: The ’68 Comeback Special” will have a limited theatrical run, showcasing in hundreds of movie theaters worldwide.
Director John Scheinfeld remarked on the profound changes that marked the 1960s, a decade that even impacted the King of Rock ‘n’ Roll. Driven from his throne by emerging artists like the Beatles and the Rolling Stones, Elvis teamed up with Steve Binder to create something extraordinary. The documentary delves into this remarkable and unique story, and John Scheinfeld considers it an immense honor to have been chosen to narrate this tale.